3 Great Sources For Curating Content

Curating content is part of a very effective marketing strategy used by many to promote their goods and services online! This approach involves gathering relevant content from different sources that you can use to help you gain more exposure on the internet!

Our discussion below focuses on 3 dependable sources that can supply you with all the relevant content you’ll need for this strategy!

Twitter

This site is absolutely ideal for locating trending topics you can put to use for your own promotional campaigns online! Twitter even allows for you to ‘define’ your searches so that you can be sure the information you are viewing is all relevant content insofar as how you intend to apply it! Even better is that by actively participating in these discussions you’re able to get more exposure by sharing your business links!

Google Reader

Why go forth scouring the internet for interesting and relevant content when you can have it delivered to you? After all one of the biggest benefits of curating your content is the time it saves you as oppose to creating something from scratch! Putting the Google reader to work for you requires that you simply locate likely sources such as blogs that focus on topics related to your interests! Now you have these RSS feeds sent directly to your reader supplying you with a continuous stream of all the latest updates from these sources automatically! This is a very efficient and effective means of gathering information you can utilize to gain more exposure on the internet!

Google Search

The Google search engine allows you to ‘pinpoint’ your searches for particular subject matter! This approach is also one of the best ways to find the sources you need to fill up your RSS feeds as well! The highly defined search results will send back nothing but relevant content provided of course the keywords or phrases used are directly related to the subject matter you’ll need! Consider this approach the best way to search through one of the largest libraries of knowledge known to mankind which is the internet!

Curating content is a very efficient way to tap into one of the most effective marketing strategies found online! By gathering relevant content published by others that can be used to help you gain more exposure on the web, you’re saving yourself much time and effort compared to creating it yourself! The 3 sources discussed here today are both reliable and can continue to supply your needs for as long as you use them! Although there are many more options that can be found online, these 3 will hands down NOT disappoint anyone trying to get more exposure by publishing information of relevance to their needs!

3 Marketing Sources For Cost Per Action Sites

There is much that can be said about the value of doing cost per action marketing on the internet. However, you have to take some precautionary measures when promoting these programs. You can’t just throw these programs anywhere. You have to be very precise about what you are going to do and where you are going to place these links. In this article, we are going to talk about some healthy sources you can promote your CPA affiliate link on.

1. Craigslist

I’m not going to worship Craigslist because they have some very interesting tendencies that frustrate a lot of marketers at times like flagging you without any indication as to why you were flagged in the first place. However, there are some great benefits of promoting CPA programs on this site though.

The number one goal here is to get free traffic from them. Regardless if you are going to use the site every now and then and post a couple of ads once a week, you can be confident in knowing that you are going to get some free traffic from them.

2. Blogger

Every marketer needs a blog. It doesn’t matter what you are promoting, you need to have a blog handy for people to turn to and ask questions or just to feel like they are a little closer to you.

Blogger has some really nice features on their platform that enables you to interact with your audience in a major simple way. I like other platforms like WordPress but Blogger is always going to give you a great experience.

Since they are owned by Google, you can be sure to get a pretty good ranking as well as a good response from Google depending on your content and how well you perform keyword research.

3. Article Marketing

I’m sure everyone has heard of article sites being a great way to get traffic and ultimately make money. Well that is absolutely true. The bottom line to this is that you can get free traffic unless you outsource your efforts.

Performing good keyword research and understanding exactly how you are going to get your traffic will help you in determining whether or not you are going to get quality traffic from your articles.

How To Do Cost Per Action Marketing

There are so many programs out there over engineering the internet marketing game, it is crazy; site after site, program after program, telling you to promote here, promote there and follow these directions. Personally I believe there are more sites and programs over engineering when the internet is becoming easier for everyone in terms of promoting and SEO especially. The search engines are starting to pay closer attention to the normal Joe.

Marketing online shouldn’t have to be hard at all. In fact, if you can find out how to get traffic to your site, then you will be able to eventually double those efforts and ultimately outsource those efforts to expedite the process even more.

CPA marketing is no different from any other marketing on the internet. Why do you think every time you buy a program out there promising you “secret” information ends up telling you the same thing I’m telling you?

It’s not rocket science. If you are a beginner, then you have come to the right place. Let’s talk about some sources of promoting CPA programs online.

1. Craigslist

This is number one because you can pretty much leverage any program on this site. There are so many different categories on this platform, it’s ridiculous. All you have to do is just look through CPA network and find out which programs fit certain categories. If they fit, then you will be able to set up an ad surrounding that CPA program.

You never want to use your affiliate link directly on the ad. Always use anchor text or link an image with the site. However, it’s even better if you have a splash page or some other type of information gathering site. This leads me to this.

2. Blogging (Blogger)

You can use blog as your source for obtaining leads as well. It will work for you even better if you buy a domain name and use it as your main lead funnel on Craigslist or any other site. You have so much leverage with a blog. People will respect you and they will feel like you are approachable and knowledgeable enough to help with whatever they are looking for or for whatever it is you are offering them.

These two sources are very good for your CPA marketing business and can get your plenty of traffic to your site. The best part about this is the consistency of traffic you get for free!

Source of Site Traffic That Can Help You Get Past Google

Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.

Interview an Influencer or Get Interviewed by a High-traffic Website

Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?

His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.

Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.

Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.

You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.

By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.

Increase Online Business By Hiring SEO Experts

Looking to set up a business or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches.

To make an online presence one must cater to SEO enabled web pages on its website. When looking to create SEO enabled web page one must contact an SEO Expert who knows the details of his work and can get you a visibility on various search engines.

If you are based in Gold Cost, Australia it is highly recommended you should look out for professional services offered by SEO Expert to enable your website to achieve a high online presence. In today’s new era of the internet for any venture to succeed it is essential for them to own a website of their venture and to increase the visitors of a website, the website should be visible on various search engines.

When looking for a SEO Expert to carry out the work for you, please consider the following points before hiring anyone:

Professional: The expert should be highly professional and should hold an expertise in the area. You cannot expect to receive the best output with an individual with average or mediocre skills. Check the background of the individual or SEO expert service that you are being provided.

Significant Experience: It is important for you to consider the individual for your SEO needs to hire the individual who has a significant amount of experience in the field and knows how to achieve the desired results. You cannot afford to consider a fresher as he might not have worked in the field and the results might not be as desirable as you expect them to be.

Budget Constraint: It is always advisable to discuss the budget of the SEO service in advance to avoid any confusion in future. One must compare prices across the industry to avoid getting duped. One should always take a specific budget constraint into consideration before locking the deal with any expert.

Local Industry Experience: It is important to hire an individual who has knowledge regarding the local industry. He will know what it is like to consider for achieving visibility online in a specific market.

Ongoing support and services: Once the work of the SEO Expert is completed, he should be available for any further queries in the future. It is important to discuss regarding any services required in the future. All such requirements should be discussed in advance.

Monthly Analysis: The SEO Expert should provide you with the monthly analysis of the keyword positions on the website. It is essential to note the position and visibility of the website on various search engines after and before availing the services from the SEO expert.

Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

A Beginners Guide to Understand Machine Learning

What is Machine Learning?

Machine learning is a branch of artificial intelligence that involves a computer and its calculations. In machine learning, the computer system is given raw data, and the computer makes calculations based on it. The difference between traditional systems of computers and machine learning is that with traditional systems, a developer has not incorporated high-level codes that would make distinctions between things. Therefore, it cannot make perfect or refined calculations. But in a machine learning model, it is a highly refined system incorporated with high-level data to make extreme calculations to the level that matches human intelligence, so it is capable of making extraordinary predictions. It can be divided broadly into two specific categories: supervised and unsupervised. There is also another category of artificial intelligence called semi-supervised.

Supervised ML

With this type, a computer is taught what to do and how to do it with the help of examples. Here, a computer is given a large amount of labeled and structured data. One drawback of this system is that a computer demands a high amount of data to become an expert in a particular task. The data that serves as the input goes into the system through the various algorithms. Once the procedure of exposing the computer systems to this data and mastering a particular task is complete, you can give new data for a new and refined response. The different types of algorithms used in this kind of machine learning include logistic regression, K-nearest neighbors, polynomial regression, naive bayes, random forest, etc.

Unsupervised ML

With this type, the data used as input is not labeled or structured. This means that no one has looked at the data before. This also means that the input can never be guided to the algorithm. The data is only fed to the machine learning system and used to train the model. It tries to find a particular pattern and give a response that is desired. The only difference is that the work is done by a machine and not by a human being. Some of the algorithms used in this unsupervised machine learning are singular value decomposition, hierarchical clustering, partial least squares, principal component analysis, fuzzy means, etc.

Reinforcement Learning

Reinforcement ML is very similar to traditional systems. Here, the machine uses the algorithm to find data through a method called trial and error. After that, the system itself decides which method will bear most effective with the most efficient results. There are mainly three components included in machine learning: the agent, the environment, and the actions. The agent is the one that is the learner or decision-maker. The environment is the atmosphere that the agent interacts with, and the actions are considered the work that an agent does. This occurs when the agent chooses the most effective method and proceeds based on that.

Effective Way of Teaching Bioinformatics to Undergraduates

Bioinformatics is a new and emerging field that utilizes computer technology to manage and analyze biological information. The use of bioinformatics is a shift from the traditional research methods where laboratories were used. Bioinformatics uses computational approaches and skills to solve biological questions (Neumann 2006). Bioinformatics approach is mainly used in studying molecular and cell biology. The use of bioinformatics in the contemporary classrooms is inevitable, thus the teachers need to include this approach in biology classes. There are several effective methods that can be used to teach bioinformatics to undergraduates as will be discussed below.

The first method proposed by (Parke 2013) is the use of high performance computing (HPC) which involves the use of high performance or fast computers to solve scientific or biological problems. An example of a High Performance Computing (HPC) system is the XSEDE that is used for computing and data sharing. HPC is important in teaching bioinformatics because it increases the capacity of collecting Big Data and the data needs to be analyzed accurately and fast. Bioinformatics involves the analysis of large amounts of data that cannot be accomplished with ordinary computing.

In identifying the most appropriate bioinformatics teaching strategy, it is important to know the level of knowledge of the students. Introducing bioinformatics to students requires the use of customized tools and databases that are taught by teacher assistant in a real-time bioinformatics lab (Neumann 2006). For more advanced undergraduate students, more complex tool and databases such as Student Workbench (bioquest.org), which is a web-based tool used to analyze molecular data, can be utilized.

Students, just like scientists and researchers, are users of bioinformatics. The users not only need to be introduced to bioinformatics but also need continuous training to keep them updated with the evolving technology. (Schneider 2010) proposes the use of a comprehensive bioinformatics training that satisfies the range of student interests and learning objectives (2). The training proposed by Schneider et al. is valuable because it integrates the challenges in training such as differences in trainee backgrounds and lack of materials, and provides the necessary solutions to these challenges. (Wood and Gebhardt 2013) propose a different type of training: the European Learning Laboratory is for Life Sciences (ELLS) LearningLAB which enables the exchange of new information locally and internationally, which in turn helps student to access real-life biological data and get exposed to contemporary research methods (4).

Form and Lewitter proposed the use of inquiry-based learning in teaching bioinformatics that involve solving real-world problems with modern skills (1). Inquiry based learning involves the use of questions and scenarios instead presenting facts to the students, this helps the students learn the subject in their own way. The authors propose rules of teaching bioinformatics that include empowering students, addressing different learning styles and linking activities to pre-existing science curricula.

Students prefer computer based learning compared to traditional learning and they find learning bioinformatics more interesting when working in pairs or groups (Machluf 2016). Even though the students find it more attractive and appealing to use computer based learning, the teacher plays a critical role regarding introduction of bioinformatics to the students, how they guide the students in understanding the activity and their feedback instead of the automatic feedback from the bioinformatics website (Machluf 2016).

Collaborative bioinformatics was also supported by (Goodman and Dekhytar 2014) in what they referred to as cross-disciplinary peer instruction or In-Concert teaching (2): the collaborative learning involved students in life science discipline working interdependently with students in computer science discipline to solve bioinformatics problems or issues.

Goodman and Dekhtyar (2014) proposed an in-concert teaching approach to introducing students to computational thinking through collaborative projects that use software development. As such, they see their approach as emphasizing interdisciplinary communication development as well as collaboration skills for bioinformatics. In the in-concert teaching approach for bioinformatics, the teacher should build an introductory programming course and engage students in problem analysis, implementation, design, and solution evaluation. The teacher then focuses on the problem-solving process thus making the approach suitable for exposing students to bioinformatics for computational skills. Therefore, the students are taught two different courses, shared laboratory component and discipline-specific lectures, in a concerted way (Goodman & Dekhtyar, 2014).

The approach involves two lecturers jointly creating the course materials in a coordinated way although the courses are taught from each instructor’s perspective field. During laboratory assignments, students from both classes work together thus bringing in discipline-specific skills and knowledge. The approach thus involves the concerted efforts of lecturers and students from distinct disciplines working towards a mutual goal.

Additionally, to ensure that bioinformatics is effectively taught to undergraduates, instructors and students should be equipped with the competencies that allow them to use resources and data in ways that resonate with current research practices. The instructors should ensure that students explore web-based bioinformatics resources to increase their digital literacy thus reducing any fear of contact with scientific resources, for example, analysis tools and databases.

LearningLABS are crucial in introducing core concepts of computational biology as well as providing the opportunity to gather from research. Through LearningLABS instructors show their students the connection between cutting-edge research and curricular topics thus bringing science to life and leading to interest in bioinformatics for students. The teachers should spur participation from the students to ensure that they further their skills.

The instructors should align the content of the course with classroom relevant topics to ensure new concepts are implemented, and thus the course succeeds. Further, to ensure students grasp what they are being taught, it is crucial to use materials, such as downloadable PowerPoint presentations, lesson plans to boost the instructor’s ability to teach the course materials.

Form and Lewitter (2011) agree that the right technology is essential to teach bioinformatics to college students effectively. As such, computational tools, if used early enough would be effective in teaching future biologists. The programs suitable for effectively teaching bioinformatics include fsBLAST, which is similar to BLAST for biological data analysis. Through the program, students learn biological structure analysis through various computer programs. These programs handle and manipulate huge data amounts within a short time. However, the instructor should expose the students to a simplified mock-up data analysis on paper and pencil. The exercise may involve protein sequence comparison to reach a relatedness score before using BLAST. To help the students understand the BLAST output, the instructor should present information in different ways, for instance, colorful graphical interface, sequence alignments, and a chart format hit list.

Wood and Gebhardt (2013) explain that LearningLAB teaching courses for instructors offer practical expertise and theoretical knowledge regarding providing students with bioinformatics concepts. Through the European Learning Laboratory for the Life Sciences, ELLS, ensures that students engage directly with instructors thereby shortening the time it takes to furnish students with new scientific findings. Therefore, lecturers act as transformers of knowledge by taking information from the source to the students as “living science.” As such, the lecturers ensure that students gain interest in bioinformatics thus getting inspired to become future scientists.

Another way of teaching bioinformatics to students is through virtual reality techniques. These techniques are essential in facilitating an interface with the external environment as well as generating an artificial ambiance to the students. The instructor visualizes the information as a 3D correlative disposition to create student interest and thus enhance learning interface. The virtual reality techniques help students to understand the applicability of bioinformatics thereby improving the learning outcomes in therapeutics, biochemistry, anatomy, and pharmacology. As such, students learn about data storage and scanning tools, which are essential in MRI data mining in addition to delineating correlations of brain findings using analytical software.

The virtual reality is essential in supporting multiple users at the same time thereby promoting collaborative and interactive learning. Therefore, virtual reality techniques, as opposed to a purely teacher-initiated learning, boost a student’s initiative to study. Instructors should also embrace the recent advances in tablet and mobile technology as learning mediums to equip students with materials and educational links for improved outcomes.

Therefore, students can deepen their bioinformatics knowledge through exposure to computational thinking. However, identification of the problem and instructor collaboration provides the essential learning objectives for teaching the course with expertise from different disciplines. Instructor moderation is crucial in teaching bioinformatics as is computer-based learning. Students can learn bioinformatics through high-performance computing, which uses fast computers to solve biological problems. Further, inquiry-based learning can also assist students to effective grasp the bioinformatics concepts since they would be involved in solving real-world problems with modern skills. Other useful techniques for teaching bioinformatics include virtual reality technologies, which promote interactive and collaborative learning.

Let’s Read Out Some Amazing Benefits of Writing a Blog

The world is becoming creepy to share your views and experiences. Some amazing benefits of writing a blog that gives you every freedom to share your views, stories, and writings to reach out to the world without any stoppage. Writing your thoughts and views on the internet can open up your mind and will ultimately lead you to the emporium of knowledge.

You can create your own audience and reach out to them by sitting in any corner of the world. Why to waste the most surprising and efficient story in your head only, share it with people and gain the fame. Writing every day gives you a pleasure and provides you a feeling that you are doing something worthy.

Following are Some Amazing Benefits of Writing a Blog

Increases Imagination:
Just imagine when you think about a thing, you ultimately ended with some best conclusions. Same applies to writing a blog, whether you are writing on any topic, it will ultimately increase your imagination power. When you write something the most utilized things in the process is your ‘imagination’. Always use your imagination by adding a flavor of creativity to get the results you eagerly waiting for.

“When you draw your imagination into words, you will see magic”

Increases your knowledge:
When you want to write something, the first thing you need is to read. Without having knowledge of the topic you can’t put your thoughts on paper. Yea you can start but you will cease in between your article. So basically writing daily will update you with the latest happening in the world. Writing your blog is the finest way to increase your knowledge.

“Knowledge is the best power”

Changes your perspective of how you see life:
When your write blog, there are many changes which will take place in you. You will notice a change in your personality, the way you think, and the way you behave. Writing blog will make you more mature and decisive.

“Writing makes the world more beautiful”

Make You a good observer:
A good writer is always a good reader, observer and imaginer. When these three things combine, the rest is the history. Writing requires new ideas and creative mind, and it is only possible when you observe things. Writing blog can increase your observing power, which will make you a good observer of things around you.

“A good observer can write best articles”

Releases Stress:
When you are frustrated, you need someone to listen to your words. Blogging makes it easy for you. When you have something in your mind whether it is pain, happiness or anything, you can release it with words and feelings in your blog. Blogging converts your pain into people’s positive comments. It release everything that you are living with whether it is stress, joy or any unknown feelings, it converts your feelings into striking words that people will love to enjoy.

“When you share your words, the thing you release is love”

Boasting Confidence:
When you pen down words in your blog, you share your hidden feelings that you want to share with the world but you can’t. Every day when you share your hidden emotions with the world, it will increase your confidence to share more and more. When people appreciate your work or gives you claps on Medium, that feeling is uncountable. Ultimately, this all factor leads to boasting confidence.

5 Powerful Ways To Raise Your Online Profile

More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales.

But for many, the disadvantage has been that the online marketplace is crowded, even oversaturated. There is more competition than ever before, and standing out is a challenge.

Clarifying your mission, offering genuine value, and ensuring that you are highly visible, are all vital aspects of achieving success online.

That’s where the tips below come in! Here, we explore five powerful ways that you can raise your profile online and create a genuine connection between your business and its customers.

1: Collaborations

You can stand out in the online marketplace by joining forces with colleagues, peers, and complementary companies in your industry. You could run joint offers, discounts, or campaigns, as well as give interviews to local magazines or websites.

A collaborative, engaging approach tends to work very well online, as this is the perfect space for interaction between businesses and customers who may be all over the world!

Collaborating with others on a piece of content or specific project also means that when the time comes to promote your work, there will be several businesspeople immediately on hand to lead the promotional efforts – all of whom will have an interest in ensuring the work is seen by as many people as possible.

2: Search Engine Optimisation

The first and arguably most important aspect of standing out online can be summarised as SEO (Search Engine Optimisation).

When a potential customer types words related to your business into a search engine like Google, Bing, or others, search engine optimisation is what will help your company to be one of the first results! Appearing high up – even on the first page – of the search results can be crucial for attracting customers.

Search engine optimisation is one of the most powerful tools you can use to attract clients, achieve sales, and grow your business. This is because online search engines are now one of the first places that customers go when looking for specific products or services.

More companies than ever are recognising the value of search engine optimisation and investing in professionals who can create search engine optimised content for them that will generate huge amounts of traffic.

3: Social Media Campaigns

Social media platforms are a great way to generate interest in your business, engage potential customers, and convey your values and products in an interesting way. Standing out in this space can be challenging however, but carefully constructed social media campaigns can help.

Perhaps you are launching a new product, have a special offer coming up, or want to engage in discussions of a pressing industry issue.

In these cases, creating a week’s worth of related content designed to drive customers towards a particular product, service, or blog post on your website, could be especially helpful – teaching customers step-by-step how your business can support them and what assistance you can provide.

Don’t underuse social media by only posting fun or eye-catching material! Merge this approach with a strategic drive towards your products and services, while always conveying their value, and you will have a great chance of success.

4: Events

Consider holding special events – whether online or in-person – that can generate additional interest and engagement with your business. Live Q&As or product demos, for example, can be conducted completely online, while in-person events could include conferences or ceremonies, or speeches from industry experts perhaps.

Whether you choose to operate remotely or in-person, events can be a great way to do a launch, create a buzz, or educate customers on the value and uses of your products.

5: Awards

If your circumstances allow and it is appropriate for your business, consider giving awards or recognition to peers for delivering excellence in your industry; this could lead to collaborations and mutual growth with businesses who complement yours.

If you run a travel business, consider reaching out to a market-leading travel insurance company, for example. Or if you run a stationery business, how about connecting with an art materials supplier?

By using an imaginative and collaborative approach which involves joining forces with others and celebrating their achievements, you can harness a powerful way to build connections and increase your reach!